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Considered alternative

Like most of you we had to choose between over-priced, over-marketed, e-commerce ethnic wear that disrespect your intelligence, and low quality ethnic wear that disrespect your fashion. We knew there had to be a better way to capitalize on 75+ years of our manufacturing experience supplying to major retailers all over the country, so we returned to the essential; great fashion at a fair price.

Evolved Model

We research, design, manufacture & curate our own products with an in-house designing team and use only the finest quality yarn in our fabrics. By selling directly to you online, we're able to cut outthe intermediaries & middlemen margins and offer great fashion to you at a fair price.

Our Commitment

Quality. Design. Fair Price. Always.

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